Tuesday, February 21, 2012

Skiing to Starbucks

At 8,000 feet, it's likely the highest Starbucks in the world, but that's not what is getting it attention. This location is the first one with a ski through window, and is not accessible by car at all.

Squaw Valley Ski Resort, which hosted the 1960 Winter Olympics, pulled off the advertising coup, in scoring the store. Near the top of the resort's Funitel lift, it is open from nine am to four pm, making it one of the latest opening Starbucks as well.

It is very unlikely to remain as the only ski through Starbucks, for long. Already resorts around the world are vying for one of their own. Colorado ones, have especially expressed their jealousy, and their campaigns have begun to be the one to claim the second such location.

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