Starbucks Opens First Juice Bar

 In November, Starbucks expanded into the juice world, and began selling their own brand of juices in supermarkets, under the name Evolution Fresh.

The first Evolution Fresh juice bar opened today, in Bellevue, Washington. It is Starbucks first non coffee location, out of 17,000 in fifty countries.

Evolution Fresh juices are made using a technique called high pressure processing, which Starbucks says retains more of the flavors, vitamins and nutrients of raw fruits and vegetables.

The store also offer wraps, salads and soups, as well as vegetarian and vegan offerings.

It is unknown when expansion will begin, but expect it to happen by the summer. The cold crafted juice market is worth $3.4 billion. Jamba Juice, with 750 locations in more than twenty states, is the leader in the field.